Hi I’m
Isabella
Digital Creator / Designer
I am a Digital Creator based in New York, actively working as a Digital Content Creator & Social Media Community Manager/Strategist at Gallery Media Group
My Work
My projects consist of client work, motion graphics, UGC content, social media marketing, graphic design, and branding.
Billboard Moment
Chosen by Cetaphil, my video - featuring me - was elevated from social content to billboards and digital screens across Toronto during SkinLabs Pop-up (Nov 9-10, 2024)
In November 2024, Cetaphil launched the SkinLabs Pop-up in Toronto to introduce their newest product lines through an interactive event. As part of the campaign, my video—featuring me—was selected to run across billboards and digital screens throughout the city, extending the reach of the event and spotlighting the launch in a larger-than-life way.
I led full creative capture and editing, from shot planning to rapid turnaround edits, ensuring the content translated its interactive energy into compelling visuals. The strength of this execution led to my work being scaled beyond the event itself, chosen by the brand to represent the launch across Toronto’s most visible platforms.
This activation stands as a career highlight—demonstrating my ability to merge storytelling, strategy, and execution into content impactful enough to command the biggest stage of all: the city skyline.
GUESS THE BRAND
GUESS THE BRAND
One of my most exciting projects has been developing Guess The Brand, a social-first series for Ulta Beauty that transformed new product launches into an interactive, gamified experience. The concept paired ASMR and satisfying visual storytelling with a simple but effective hook: challenging audiences to identify brands based on product aesthetics alone.
The response was immediate and powerful. Across my six initial videos, the series not only surpassed average engagement benchmarks but also generated an outpouring of comments, with users eagerly testing their beauty knowledge—and often getting it right. This level of organic participation highlighted just how much audiences craved content that felt playful, clever, and participatory.
Beyond engagement, the impact was undeniable; the series alone gained thousands of new followers, and each video ranked among Ulta Beauty’s top performers in views during its launch period. The success of Guess The Brand cemented it as an ongoing series, underscoring how thoughtful creative paired with audience insight can shape both brand affinity and measurable growth.